I was a digital marketing Intern at a web development company this summer (BizStream) and I learned a lot about web design and gained skills in Figma. However, I would love to learn more about analytics, research, and e-commerce because this is my primary area of interest and the work I aspire to do in my future career.

Professional marketing experience: Product Marketing Intern @ Rocket (Summer 2023), Marketing Communications Co-op @ Eaton (fall 2023- present)

I’m passionate about working with brands I genuinely love and believe in. Currently interning at a massage spa, I focus on content creation, SEO, and social media. I enjoy trend-driven marketing that builds relationships and delivers results. Through coursework, I’ve conducted SEO and social media audits for real companies and created a website, posting blogs that involved keyword and audience research. My long-term goal is to own my own business, and I’d love to work with brands like Nike. I excel at creating strategies that are both creative and data-driven to achieve real results

Some professional goals I have are to gain in-field experience for the first time in the marketing industry and further develop my skill set. I am currently working on expanding my network connections. I just accepted my first internship with SLD Read for this summer, and I am looking forward to broadening my skills.

I have had the chance to gain hands-on experience through managing an Instagram page as part of my current job on campus. I create posts that help students at my university discover and make use of campus resources, from tutoring services to wellness initiatives. This has given me a deeper understanding of audience engagement and how to craft content that resonates with a student community. Additionally, I spent a semester running a personal food review page, where I was in charge of creating content and doing some audience research. It was a fun project where I got to explore local dining spots and share my thoughts with others. Over time, I learned how to grow the page by focusing on what my audience enjoyed and what resonated with them, providing tips on the best places to eat around town. I would like to venture into e-commerce and have a long-term goal of owning and running a trucking business using my marketing skills to grow the business.

My dream job is to own a clothing brand later down the road, but first, I want to work for American brands and help them connect with Hispanic/Latino markets by adapting their brand identity.

Constantly moving and traveling has made me highly adaptable, getting exposed to different cultures and perspectives. This adaptability helps me navigate the fast-changing world of digital marketing and fashion. Everything I do when it comes to design, tech, and marketing, is preparing me to launch a global, culturally resonant clothing brand.

Student digital marketing consultant for KnightWatch.
Ran a successful Facebook Fan page with like and reach goals.

Some of my previous digital marketing experience includes working on Amazon Seller Central. Working on this platform is what got me into digital marketing and ultimately transferring to WMU's digital marketing program. While working on Amazon Seller Central I ran multiple different product ads on the platform and got good results like achieving a 25 ROAS on most product ads. While working on Amazon I also learned how design/create effective product listings to get a high number of conversions. I have a love hate relationship with Amazon, iykyk.

I currently help run the social media LinkedIn page for a business simulation where I have posted content about the company and updates about the employees.
I have been part of the Digital Marketing RSO by finding helpful learning content to repost on the pages.
So far I have taken an SEO class, Marketing for the Arts, and Digital and Social Media Marketing,

With experience in SEO, social media strategy, and web design, I am eager to refine my skills and apply data-driven insights to marketing campaigns. My goal is to specialize in content marketing and digital strategy to drive brand growth. I look forward to learning from experienced mentors to advance my career in digital marketing.